Fighting Perceptions: The Importance of a Face Wash
The burgeoning skincare and beauty industry in Pakistan continues to grow exponentially. A recent study revealed that the domestic market for skin care products is over Rs. 15 billion and is expanding at an average rate of 15 per cent per annum. Furthermore, demand is expected to grow in the coming years – according to a study conducted by Euromonitor skin care is expected to register a retail value of 7 percent between 2015 and 2020. This is a significant chunk of the market so it’s hardly surprising to note that several international players are showing a keen interest in the Pakistani market by making sizeable investments. Concerted efforts are being made to generate brand awareness among consumers by encouraging them to shift to mainstream, branded skin care products instead of the more traditional alternatives. The latter, while effective, do not show results immediately and given today’s high-strung and fast-paced lifestyle, consumers want products that prove effective in a few uses. To this end, most Pakistani consumers today feel that facewash is a better alternative to using soap on their face. It’s not as harsh, doesn’t strip the skin off its natural oils and keeps breakouts at bay.
While several skin care brands have already made their foray into the local market, new entrants are also making their mark. This includes the Pakistani brand Stillman’s that has introduced the safe to use dirt-fighting daily face wash along with the safe to use fairness face wash that gives a fairer complexion. Both variants are the complete package – they unclog pores, help cleanse the skin and control the excessive production of oil that helps prevent acne and pimple outbreaks. Stillman’s face wash is gentle on the skin, thinner and delicate. With its unique mineral salts and herbal extracts formulation, Stillman’s daily face wash provides gentle but effective cleansing while ensuring it remains hydrated at the same time. Similarly, the fairness face wash contains a mild oil-free formula and a whitening agent complex that is also gentle, providing moisturised skin and a brighter, clearer complexion.
Given the environmental stressors that we have to contend with including the sun’s harsh rays, smog, dust and other such pollutants, finding the right product that protects the skin from such irritants can be challenging. Even more difficult is a product that takes into account the South Asian skin’s requirements and the vagaries of weather and environment in the region. It makes sense then to use Stillman’s daily face wash that is attuned to the nuances of the Pakistani consumer.
The fairness face wash, on the other hand, delivers on its promise of brighter and fairer looking skin, much like what other cosmetic measures – such as a good foundation or blush – can do for women. The daily battle against dust and grime is particularly tough on the face as it can cause a dull complexion and tired-looking skin. Both men and women today find that their skin is adversely affected by such pollutants. Stillman’s fairness face wash can, thus, prevent the skin from losing its lustre and brightens the complexion within a few uses. It can give that much-needed self-confidence that comes from looking and feeling good – self-confidence that can help deal with the stresses of the daily life. It takes care of pigmentation irregularities often caused by breakouts, soothing previously irritated skin. In fact, research shows that whitening facial washes are more effective when it comes to scarring and pigmentation than other over-the-counter products and Stillman’s fairness face wash can help deal with the skin issues in the comfort of one’s home.
Stillman’s face washes are a welcome addition to the category. They effectively cleanse the skin and make it appear clearer, brighter and more youthful. Stillman’s face washes are safe to use, convenient and effective in maintaining one’s skin and deal with irksome breakouts and other such problems.