Faux lashes have been around since the 1900’s when actresses in black & white films wore them to make sure their eyes stood out. But it was not until the 1971 when Ardell created faux lashes that were available to the mainstream. Ardell lashes were created to enhance a woman's natural beauty, but not overpower it. Now Ardell faux lashes are one of the most widely recognized lashes brand, catering to a variety of clientele from celebrity makeup artists to people just like you and me. Once you try these lashes there is no going back.