Celebrate Earth Day 2019 with J4G and Support our Philanthropic Partner, MKMZ, in the Reforestation of Gharo

Earth Day, dating back to April 22, 1970, is a global civic-focused day of action that more than 1 billion people across 192 countries participate in. It is a day of civic participation and political action to fight for a clean environment, as the ravages of climate change become more manifest every single day. People across the world take part by marching, signing petitions, meeting with their elected officials, planting trees, and cleaning up their towns and roads. Corporations and government entities even take part by making pledges and announcing sustainability measures. Moreover, faith leaders, including Pope Francis, connect Earth Day with protecting the Lord’s greatest creations (biodiversity and the planet).

Appropriately enough, this year’s Earth Day 2019 theme is “Protect Our Species.” Unfortunately, human beings have irrevocably upset the balance of nature and, as a result, nature’s gift of the millions of species that reside on our planet are facing the greatest rate of extinction since losing the dinosaurs more than 60 million years ago. The unprecedented global destruction and rapid reduction of plant and wildlife populations are directly linked to causes driven exclusively by human activity: climate change, deforestation, habitat loss, trafficking and poaching, unsustainable agriculture, pollution, and pesticides to name a few. The impacts are far reaching.

As seen on Netflix’s Our Planet narrated by Sir David Attenborough, the beautiful but heart-wrenching documentary forces viewers to acknowledge their own complicity in the decline of nature. When watching the documentary, much of the awe is tinged with guilt, the wonder with concern, and the entertainment with discomfort. Our Planet repeatedly reminds its viewers that the wonders that they are witnessing are imperiled by human action.

For example, after meeting the endearing orangutans, Louie, Eden, and Pluto, we are told that 100 of these apes die every week due to human activity. We are told that Louie and Eden’s generation could be the last for wild orangutans. Amidst this, we see Borneo’s jungle transforming into oil-palm monocultures in a time-lapse shot that is actually painful to watch. We are told that in the last 50 years, Borneo has lost over half of its jungle and 90% of the rainforest of the Philippines has gone. Today, the diversity of the world’s rainforests is falling at an alarming rate–because of us. Human beings have replaced millions of hectares of forests with crops and single species of plants. These monocultures support only a fraction of the biodiversity found in rainforests, pushing many animals to extinction. If we lose the forests, we put ourselves at risk, too.  

There is, however, something to be optimistic about; it is not too late. The good news is that the rate of extinction can be slowed. Even past the doom-laden warnings in Our Planet,  the documentary highlights success stories in which conservation measures have allowed species to start bouncing back. This is all through the efforts of those who have worked together to build a united global movement of consumers, voters, educators, faith leaders, politicians, and scientists to demand immediate action in an effort to reverse the damage.

The Earth Day Network is asking people to join the “Protect Our Species” campaign, and one way to improve our shared environment is by planting trees across the globe. So this year, J4G is asking our customers to make a small donation of PKR 50.00 on Earth Day. That PKR 50.00 will go towards our philanthropic partner, MKMZ, planting a tree in Gharo (the village that we have adopted and where we have built a school). The benefits of trees are quite extraordinary within poorer communities. Trees provide food, energy, and income to help communities achieve long-term economic and environmental sustainability. Trees also filter the air and help reverse the impacts of climate change. In just one year, a mature leafy tree products as much oxygen as 10 people inhale!

In the end, planting trees strengthens local communities. Every rupee spent on the reforestation of Gharo generates nearly double the amount in local downstream income and benefits. That is a huge impact for every rupee you donate. Plus, when customers choose to donate PKR 50.00, they will also receive a free Sweet & Shimmer Lip Gloss with their order. This way, J4G and our customers play our equal part on Earth Day 2019. We can work together to build and activate a global community that embraces nature and its values. As narrated by Sir David Attenborough, “With our help, the planet can recover. Never has it been more important to understand how the natural world works, and how to help it.”

Happy Earth Day, ladies! 🙂

Alizeh Siddiqui
I’m a creative and adventurous fashion, beauty, and travel blogger who encourages individuals of all demographics to explore what the worlds of fashion, beauty, and travel have to offer–and to live your best life while doing it!
Alizeh Siddiqui

Alizeh Siddiqui

I'm a creative and adventurous fashion, beauty, and travel blogger who encourages individuals of all demographics to explore what the worlds of fashion, beauty, and travel have to offer--and to live your best life while doing it!

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