Gigi Hadid x Maybelline – And The Undeniable Resurgence Of The Supermodel
We cannot deny the resurgence of supermodels in the past few years. Remember the Big 5 of the 90’s? Cindy Crawford, Christy Turlington, Linda Evangelista, Claudia Schiffer, and Tatjana Patitz? These ladies were more than gorgeous supermodels; they were essentially rock stars. Celebrities didn’t grace the covers of magazines yet; this sphere was pretty much dominated by the Big 5. After the 90’s the supermodel was replaced by celebrities. Magazines and media started using actors and actresses to splash on their covers. The interest in the Big 5 started wane and celebrities became all the rage. Fashion houses and editorial spreads started replacing supermodel with celebrity. Models were muses for all things beauty, but in the 2000’s aka the noughties that became a thing of the past.
The fall of the supermodel can be attributed to many things, but I am not here to talk about their fall from fame. I want to celebrate the supermodels and their strong comeback in the last decade. The supermodel in present day is now again a super celebrity. We have the likes of Kaia Gerber, Bella Hadid, Ashley Graham and Gigi Hadid.
Gigi Hadid signed to IMG Models when she was very young and throughout the years has catapulted into the upper echelons of the modeling world. Gigi is no stranger when it comes to fashion collaborations. She has done collabs with Tommy Hilfiger and Stuart Weitzman. So when I heard that she is teaming up with mega makeup brand Maybelline I was ecstatic. Having seen the creations that she developed with Tommy and Weitzman, I knew the makeup collection would be a nod to her carefree persona and California lifestyle. When the collaboration hit Pakistan about a week ago, I saw that my assumption was pretty spot on.
Just4Girls.pk was given the exclusive debut of Gigi Hadid x Maybelline. We currently carry eight items from her collection. Five of which are lipsticks, two strobing creams, and one mascara. The packaging is super cute, a peachy nude color with her initials on it. Let’s not wait any longer and checkout all the items:
I personally love the collection! My favs are the red matte lipsticks, especially Khair. The ultimate product though out of everything is the fiber mascara. If you have shorter blunt lashes that need a boost, this mascara is a lifesaver. Make sure you apply the mascara correctly. Always put on a cost of mascara first, follow by applying a coat of the fibers and then lastly add another coat of mascara. There you have it – thick amazing long lashes.
To sum it all up Gigi Hadid is giving us the oomph of the 90’s Big 5 supermodel era. She morphs into any image that fashion asks of her, but also she is now a brand of her own. To girl power and many more Gigi collabs in the future.