Gloss Bomb by Fenty Beauty is the Cosmetic Unity We Have All Been Searching For
Our differences from one another are pointed out constantly, be it our skin color, our faith, our economic status, the list goes on. Exclusivity is the selling point of most brands. We are presently living in a time where everything is tearing us apart, i.e. Donald Trump, and all his cacophony. Rarely do we see a brand promoting unity, togetherness, and oneness. But then the World gave us Rihanna, who gives no f**** and marches to the beat of her own drum. Her vision and passion for makeup led to the creation of Fenty Beauty, the unifier we never knew we needed. You may be thinking, how can something such as makeup create tolerance and unity? I am going to breakdown how she created unification while keeping our differences in the forefront.
How can a brand be so inclusive and exclusive at the same time, without coming off as unauthentic? Rihanna has been true to her mission from the very start. When she started teasing her debut makeup collection, the focal point has always been beauty for all. The opening model in the Fenty Beauty ad is Duckie Thot, a gorgeous Sudanese model with the most beautiful deep, dark, perfect skin. After Duckie the slew of models that followed are of all different backgrounds. Hamila Aden, a stunning hijab wearing Somali-American Muslim, Camila Costa a knockout Brazillian, striking Huan Zhou who is of Chinese decent, and beauty Maeve Whalen a fair skinned redhead. Every single one of these ladies stood out and are polar opposites to one another in looks, yet Fenty Beauty represented them all. It didn’t matter if your skin is dark as night or bright as the blaring sun, with Fenty Beauty you could find your exact match. Rihanna created a safe space for women of all colors to congregate in one area and find makeup that suited them all. Thus, something as polarizing as skin color that tears people apart, actually brought people together because everyone was represented. Your foundation shade makes you exclusive, but Rihanna made you feel apart of an inclusive community of women who love makeup and beauty.
Moving beyond the 40 shades of foundation, she also launched only one lip product, Gloss Bomb, Universal Lip Luminizer. Her choice of words, such as ‘universal’ to describe her products shows that she wants no women left behind. This gloss was created for the sole purpose that one shade fits all, and looks incredible on all. Hearing testimony from her videos and ads, she spent hours on this one particular product to find just the right shade, which ended up being a rose gold that flattered everyone. It was the only lip product she launched so everyone who was interested in a lippie from her line had to try it. Nothing else was offered. Unity ensued because it had to, there is no other option.
Fenty Beauty is not going to cure racism or cleanse us of bigotry, but this brand has opened up so many portals for discussions on inclusiveness. It is has been said many times that music and sports bring us together, now I believe makeup can be added to that list also. Makeup, literally the most superficial thing, has brought some semblance of unity. We need to continue on this trajectory of celebrating our differences, yet being one. So thank you, BadGalRiRi, for celebrating all women and making our differences unite us.