Why Mini Products Are Beauty’s Hottest Commodity
If you thought travel-size and mini’s were trend, think again! Now more than ever beauty products are being made into smaller travel-size packaging. Everything from hand cream to highlighters are coming in cute little packages for the modern customer. Companies have been studying their consumers for years and concluded that their customer wants smaller products. Maybe the travel-size upsurgence can be attributed to when the TSA (Transportation Security Administration) banned liquids over 3oz being permitting through security when flying. Or it could correlate with people always being on the go and the easiness of just throwing something in your bag. Whatever the reason companies are creating mini’s to present their products with a different attitude. Makeup and skincare are becoming more compact so that a consumer can finish a product before it expires and can easily throw it into their weekend bag if they are on the move. Julie Bell, who is the Executive Vice President of Global Marketing for Benefit Cosmetics states, “Travel size has become a way of life in beauty.” She further explains that it gives women the opportunity to try a product without much investment or commitment. People are now buying full-size products for their home and travel-size for their purses. Today everyone is busy and on the go, so mini makeup and skincare really helps solve the beauty problem.
To further expand on the mobility of people nowadays for especially women; travel-size has become essential. It is easier for one to now buy mini’s of their favorite products for the fraction of the cost as opposed to the full-size ones. This makes it easier to place in their car, purse, desk or wherever they might need a quick touchup. Industry big shots stated it the best: beauty is becoming more mobile because women are increasingly becoming more mobile. With that being said, women are getting more conscious and educated. Women are in a position where they dictate what they want and how they want it. In this case it’s smaller, easily portable beauty.
Just4Girls.pk has noticed this shift in beauty and is offering various makeup and skincare products in travel-size in their Mini Bar. No wonder Just4Girls is the leading online cosmetics retailer in Pakistan! They truly do keep up with not only within Pakistan, but also globally. If you have not checked out their Mini Bar you are missing out. Here are some of my favorites: