Why Mini Products Are Beauty’s Hottest Commodity

If you thought travel-size and mini’s were trend, think again! Now more than ever beauty products are being made into smaller travel-size packaging. Everything from hand cream to highlighters are coming in cute little packages for the modern customer. Companies have been studying their consumers for years and concluded that their customer wants smaller products. Maybe the travel-size upsurgence can be attributed to when the TSA (Transportation Security Administration) banned liquids over 3oz being permitting through security when flying. Or it could correlate with people always being on the go and the easiness of just throwing something in your bag. Whatever the reason companies are creating mini’s to present their products with a different attitude. Makeup and skincare are becoming more compact so that a consumer can finish a product before it expires and can easily throw it into their weekend bag if they are on the move. Julie Bell, who is the Executive Vice President of Global Marketing for Benefit Cosmetics states, “Travel size has become a way of life in beauty.” She further explains that it gives women the opportunity to try a product without much investment or commitment. People are now buying full-size products for their home and travel-size for their purses. Today everyone is busy and on the go, so mini makeup and skincare really helps solve the beauty problem.

To further expand on the mobility of people nowadays for especially women; travel-size has become essential. It is easier for one to now buy mini’s of their favorite products for the fraction of the cost as opposed to the full-size ones. This makes it easier to place in their car, purse, desk or wherever they might need a quick touchup. Industry big shots stated it the best: beauty is becoming more mobile because women are increasingly becoming more mobile. With that being said, women are getting more conscious and educated. Women are in a position where they dictate what they want and how they want it. In this case it’s smaller, easily portable beauty.

Just4Girls.pk has noticed this shift in beauty and is offering various makeup and skincare products in travel-size in their Mini Bar. No wonder Just4Girls is the leading online cosmetics retailer in Pakistan! They truly do keep up with not only within Pakistan, but also globally. If you have not checked out their Mini Bar you are missing out. Here are some of my favorites:

Lips:

Tarte Tarteist Mini Lip Paint – Spice (PKR 999)

Sleek MakeUp Major Matte Ultra Smooth Lip Cream Mini – Vino Tinto (PKR 715)

Sephora Cream Lip Stain Liquid Lipstick – 32 (PKR 799)

NYX Mini Soft Matte Lip Cream – St. Petersburg (PKR 599)

Tarte Tarteist Mini Lip Paint - Spice
Sleek MakeUp Major Matte Ultra Smooth Lip Cream Mini - Vino Tinto
Sephora Cream Lip Stain Liquid Lipstick - 32
NYX Mini Soft Matte Lip Cream - St. Petersburg

Mascara:

Wet n Wild Mini Mega Volume Mascara Very Black (PKR 299)

Wet n Wild Mini Mega Length Mascara – Very Black (PKR 299)

Wet n Wild Mini Mega Impact Mascara Very Black (PKR 299)

Wet n Wild Mini Mega Protein Mascara Very Black (PKR 299)

Wet n Wild Mini Mega Volume Mascara Very Black
Wet n Wild Mini Mega Length Mascara - C139 Very Black
Wet n Wild Mini Mega Impact Mascara Very Black
Wet n Wild Mini Mega Protein Mascara Very Black

Blush/Bronzer:

Tarte Amazonian Clay Waterproof Bronzer – Park Ave Princess (PKR 1,899)

Lancome Delicate Oil Free Powder Blush – Sheer Amourose (PKR 799)

Tarte Amazonian Clay 12-Hour Blush – Paaarty (PKR 1,499)

Tarte Amazonian Clay 12-Hour Blush – Concept (PKR 1,499)

Tarte Amazonian Clay Waterproof Bronzer - Park Ave Princess
Tarte Amazonian Clay 12-Hour Blush - Paaarty
Lancome Delicate Oil Free Powder Blush - Sheer Amourose
Tarte Amazonian Clay 12-Hour Blush - Concept
Sadaf Malik
Loves traveling, eating and lipstick <3
Sadaf Malik

Sadaf Malik

Loves traveling, eating and lipstick <3

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