Morphe was born in 2008 among the artists and influencers in Los Angeles--a beauty brand created for creaters, if you will. It was made for the dreamers, for those looking for killer makeup without killing their wallet, a place where women can let their passion and creativity for beauty fly high. They are more than just a makeup brand, but a ride-or-die fam. Their bold roots started with professional-yet-affordable brushes, but did not stop there. Color was calling, so they answered with eyeshadow palettes, lip colors, and more--showing the world your true, vivid, and exploding colors.