Pacifica

Chances are, the rainbow-hued line of Pacifica products have definitely caught your eye. That’s Pacifica Beauty, the vegan, cruelty-free clean brand that’s been around since 1996—before vegan was a thing. Brook Harvey-Taylor started making the essential oil-based concoctions in her kitchen, and with what she calls pure grit, she’s grown the brand to become the ubiquitous (and wildly affordable) non-toxic force it is today. Pacifica makes an extensive line of all-natural makeup and cosmetics products, using gentle ingredients for people with sensitive skin, including mascaras, face washes, BB creams, lipsticks, and blushes.

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